Cookie Policy
Cookie Policy
Last updated: 7 June 2026.
This Cookie Policy explains how Your European Roots uses cookies and similar technologies (such as browser local storage) on youreuropeanroots.com (the “Website”). It should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site work, remember your choices, keep your shopping cart, and (where you allow it) measure usage or support marketing. “Local storage” works similarly but stores data in your browser. In this policy we refer to all of these as “cookies”.
2. Categories of Cookies We Use
- Strictly necessary cookies. These are required for the Website and shop to function. They keep your session and shopping cart, protect against fraud and security threats, and remember your cookie-consent choices. These do not require consent and cannot be switched off through the banner.
- Preference cookies (when enabled). Remember choices such as language or display settings to improve your experience.
- Analytics cookies (when enabled). Help us understand, in aggregate, how visitors use the Website so we can improve it. Set only with your consent.
- Marketing cookies (when enabled). Used to measure or support advertising and to understand campaign performance. Set only with your consent.
We rely on strictly-necessary cookies for the WooCommerce shop and consent record. Analytics cookies (Google Analytics) and marketing cookies / similar technologies (Meta Pixel and Meta Conversions API) are only active if you consent to the relevant category.
3. Typical Cookies on This Website
The exact cookies set may vary depending on the features and tools active at any time. Typical examples include:
| Name (example) | Purpose | Duration | Type |
|---|---|---|---|
| woocommerce_cart_hash | Keeps track of the contents of your shopping cart | Session | Strictly necessary |
| woocommerce_items_in_cart | Indicates whether items are in your cart | Session | Strictly necessary |
| wp_woocommerce_session_* | Links your cart/session data to your account during checkout | ~2 days | Strictly necessary |
| wordpress_logged_in_* | Keeps you logged in to your account | Session / login period | Strictly necessary |
| wordpress_sec_* | Account security / authentication | Session / login period | Strictly necessary |
| yer_tracking_consent | Records your cookie-consent choices | Up to 6 months | Strictly necessary |
| Google Analytics cookies (for example _ga and _ga_* cookies) | Analytics — aggregate visitor measurement and ecommerce performance measurement | Up to 24 months | Analytics (consent required) |
| Meta Pixel cookies (for example _fbp and, where applicable, _fbc) | Advertising campaign measurement, ecommerce event measurement, and retargeting support | Up to 3 months | Marketing (consent required) |
The cookies set by third-party providers may vary depending on your browser, device, consent choices and the providers’ own updates.
4. How Consent Works
When you first visit the Website, a cookie-consent banner is shown. Strictly-necessary cookies are set automatically because they are essential for the site to work. Any preference, analytics or marketing cookies are not set until you give your consent through the banner. You can accept all, reject all, or choose specific categories.
Consent management on this Website is handled by our lightweight consent panel. It records your category choices in the yer_tracking_consent cookie and loads Google Analytics and Meta Pixel / Conversions API only for categories you have accepted.
5. How to Withdraw or Change Your Consent
You can change or withdraw your consent at any time by reopening the cookie preferences (for example via the cookie/consent link or icon on the Website) and adjusting your choices. You can also delete or block cookies through your browser settings, although blocking strictly-necessary cookies may stop parts of the shop from working. Withdrawing consent does not affect cookies already set before withdrawal, but those can be cleared via your browser.
6. Third-Party Cookies
Some cookies may be set by third-party services we use (for example, payment-related security from Stripe during checkout, Google Analytics after analytics consent, or Meta Pixel after marketing consent). These third parties process data under their own privacy policies. See our Privacy Policy for the providers we work with.
7. Changes to This Cookie Policy
We may update this Cookie Policy as our tools or legal requirements change. The “Last updated” date above shows the latest revision.
8. Contact
Questions about cookies? Email us at hello@youreuropeanroots.com.